College-Town Promotional Plans

College-Town Promotions connects Colleges, Universities, Schools, and Sports Teams to their communities with promotional products and logo apparel. With thousands of promotional products to choose from, College-Town Promotions has the right product for any department or group on campus.

Successful campus or sports promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

1. Define a specific objective.

Whether the goal is to recruit new students or increase attendance at sporting events, the first step in any campaign is to clarify the purpose of the program. 

2. Determine a workable distribution plan to a targeted audience.

Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a mailing to potential students delivers more qualified leads to call. 

3. Create a central theme.

Linking your recognizable logo and colors to all aspects of a campaign helps create an instantly recognizable image. Consider a landing page on your website tied to the campaign.

4. Develop a message to support the theme.

Supporting a campaign’s theme with a message helps to solidify an organization`s name, in the target audience’s mind.

5. Select a promotional product that bears a natural relationship to your profession or communications theme.

6. Don’t pick an item based solely on uniqueness, price or perceived value.

Don’t fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.


College-Town Promotions will help you implement your plan, achieve your goals, and stay within budget.

 Do you need a website for your promotional plan, sports tournament, team or league? College-Town Websites are free to College-Town Promotions customers. See College-Town Sites for more information.

Teachers Appreciation Gift

The 9001 Sweatshirt Blanket is the perfect teacher appreciation gift. It can be used for athletic events at the school where the teachers can show off their school spirit with the oversize imprint on these blankets. However, it can also be used at home while snuggling in front of the fireplace or on a weekend picnic. The versatility of the blanket, in that it can be used both indoors and outdoors, and being unisex makes this a winner!

School Fundraiser

Objective: A high school was looking for ways to raise money and sell season tickets for their upcoming Football and Basketball seasons. They had some significant debt from opening a new (larger) stadium and needed to not only fill the seats but help pay for them. Their Booster Club knew their normal season ticket price was not going to get it done. They needed to dramatically increase prices but wanted to add value to offset it.

Solution: They selected three items from Southern Plus to use as gifts with purchase for five levels of participation; the Drawstring Backpack (7500CQ), the Sweatshirt Blanket (9001), and the Stadium Chair (120). To setup, they allotted ample, “prime” seating sections for corporate sponsors and VIPs, and created various other sections with variable price points to suit every budget (much like the professional stadiums do). They offered the Strap Sack for the gift with purchase for first level participation, the Sweatshirt Blanket as level two, the combination of the two items for level three, the Stadium Seat for level four, and all three items for level five and corporate sponsors. They sold more season tickets than ever before, and at three times the price! All three items were also made available for sale at all the games as a fundraiser. These were the best selling items in the school’s history! The blanket doubled as a team banner at the games and could be folded, inserted into the strap sack and used as a warm seat cushion (for those who didn’t have the stadium chair.) The same model was used for the Basketball ticket sales as well. The School was particularly pleased with the way the items all worked together to solve a need for the fan/ticket holder, and ultimately the school!