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What are Promotional Products?
Promotional products are items used to promote a product, service, or company program including advertising specialties, premiums, incentives, business gifts, awards,prizes, commemoratives, and other imprinted or decorated items. How does Promotional Marketing Work? Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry…
The Effectiveness of Promotional Products
A two-part study conducted by the Promotional Products Association International (PPAI) and fielded through independent research company MarketTools, Inc. evaluated a cross-section of the American consumer population about television, print, online and promotional products advertising. The study surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months. The first…
Promo Product Ideas For National Nurses Week
“The capacity to care is the thing which gives life its deepest significance.”Pablo Casals Plan For This Promo:What: National Nurses WeekWhen: May 6-12, 2022 Hospitals, clinics, doctors’ offices, nursing homes and schools can use promotional products to show some care for those who work in such a caring profession. This year’s theme is Rooted in Strength. The Sola…